should I hire a freelance writer?
are several reasons. First, you or your staff may not have time to research,
draft, rewrite, edit, and rewrite (again)—all necessary steps for
producing accurate and well-written copy. It takes time to write effective
copy, and if you aren’t satisfied with your own attempts (or the
efforts of your staff), it’s often a relief to be able to pass this
type of work along to a professional writer. Hiring an ‘outsider’
also brings a new perspective to the table. When promoting a product or
service, it can be beneficial to hear what someone has to say who isn’t
as closely associated with the product/service as yourself.
then, why should I hire you?
I’m a full-time copywriter. This means your project won’t
be put on the back burner because of time consuming, day-to-day responsibilities
of my day job—this is my day job! When you hire me, I’m working
for you. I’ll be available to talk with you over the phone and answer
emails throughout the day. I’ve made a commitment to satisfy my
clients, and I make sure to allocate the time necessary to produce the
quality of copy you expect.
much do you charge?
Typically, my rates are determined on a per-project basis. Every
project is different—some may take more time, some less; some require
me to gather extensive information on my own, sometimes I’m provided
with most of the information necessary to do my job; etc.
what do I have to do if I want to use your writing services?
When you call me, we’ll set up an appointment (or if we
are not able to meet in person, discussions over the phone and via email
are sufficient) to discuss project parameters. Within one week I’ll
send you an estimate of the total project cost. When you give me go-ahead,
I’ll send you a letter of agreement and after we’ve both signed
it, I’ll get to work. And by the way, I do not charge for initial
a contract required?
Yes. Using a contract protects both of us. It ensures you that
I will complete the work during the time and for the amount we agreed
upon, and it lets me know that I’ll be paid for my services. This
agreement serves as a legal binding document. I do try to keep it readable
by leaving out the legal jargon that tends to be confusing.
company uses purchase orders. Do I still have to use your letter of agreement?
Nope. As long as we both agree on the terms concerning the project,
I’m happy to use your document in place of mine.
What if I don’t like what you’ve done?
First let me say that I always include rounds of 2 revisions
with my work. Often it takes an initial draft for us to make sure we're
on the same page with your expectations. And I've never had a client express
dissatisfaction with my work after the revision process.
revisions are requested, however, my hourly rate will incur.
happens if the project is cancelled before completion?
Unfortunately, this sort of thing happens on occasion. In the
event a project is terminated before it has been completed—for whatever
reason—I will only require payment for the work that has been done
at the time you notify me of a change in plans.
Do you do graphic design, too?
I don't, but I regularly work with graphic designers who do
excellent work. If you need an entire project--not just the copy, but
also the design and printing as well--I can certainly act as project coordinator.
depend on Cassie for fresh, entertaining, idea-driven copy, thorough follow
up and careful attention to detail. She always comes through...on time."
- Tom Biederbeck
Dynamic Graphics Magazine